Consistency: A Key Ingredient For Business Success

In starting up a business, you have to create a business idea, then set up the business which can be quite tasking and go further to maintain it in order to avoid failure. One key ingredient that can be used to achieve business success is “Consistency”. This is the ability to remain constant and focused even when an event proves challenging. If you ask any successful business tycoon today, ‘what keeps you and your business going? You can be sure to get ‘consistency’ as one of the answers. It is important to note that being hardworking is different from being consistent. Some people work hard but are still not consistent. The words of James Clear explains this further:
‘There is a difference between hard work and consistent work. Being consistent may be just as hard. You could send one email a day and you’d be consistent, but that’s not hard work. Working hard consistently is what gets you there, and the only way to do it is to jump right in and get going. You’ll create your own luck along the way. Lucky breaks come from doing the work’

Businesses that remain consistent in their practices tend to gain some benefits, some of which are as follows:

Increase in business profit
Once customers know you are consistent, they become comfortable. As a result, patronage will increase and this automatically increases sales and profits.

Good reputation
Once a business is consistent, the customers form a good impression of the business and respects the brand. They know they can rely on them for any of their needs and can confidently remain loyal.

Clear business values
A business that understands consistency will use channels and forms of communications that pass across the same message to their stakeholders. This way, the stakeholders understand and interprete correctly the values and goals of the business.

Strong brand
As a result of high patronage and good reputation, a business is strong enough to withstand any challenges that come their way.

For businesses to remain consistent, they must ensure that the following remain constant:

Good quality of products/services
The quality of products and services of a business is what speaks for or represents the business. Once the quality depreciates, the business loses patronage and once there are no customers to buy your products, that is not a good sign.

Good Customer service
It is important that the relationship a business has with it’s customers is of optimal value and continuously improves.

Great Delivery of products/services:
Once a delivery time is communicated, ensure you keep to this to avoid disappointing customers. This will only enable the customers feel more comfortable with shopping from you

Welfare of the business employees:
Products and services are rendered by humans who become ore productive when recognised and motivated. To ensure the standard of service delivered remains of high quality, employers should not forget to motivate their employees.